ESC 2025: New sponsors, media partners, public value projects, launch of EuroClub ticket sales and media accreditation

The tickets for the three live shows sold out in just seven minutes, and for the preview shows shortly afterwards. The tickets for the major public viewing and pre-show event 'Arena plus' at the St. Jakob Park on Saturday 17 May also sold out in next to no time. Interest in the Eurovision Song Contest in Basel is huge – and preparations are still in full swing. 

Second round of ticket sales on 27 March 

Moritz Stadler and Reto Peritz, the two Executive Producers of the event, were clearly delighted with the huge interest in tickets at a media breakfast hosted by ESC sponsor Helvetia in Basel. A second wave of ticket sales will be held on 27 March for all those who have already registered. Moritz Stadler and Reto Peritz said: “We're overwhelmed by the huge interest and thrilled with the success of the ticket sales. It's fantastic that so many people in Switzerland and all over the world have been able to get their hands on tickets – and we're especially happy that there'll be a second wave, giving more people the chance to be there live!” 

International and national sponsors finalised 

Swiss businesses are also getting behind Eurovision. Besides the existing international sponsors of the event, the ESC Project Team is delighted to announce two new national partners: Jungfrau Railways Company, based in Interlaken near Bern, and the international airport 'EuroAirport Basel Mulhouse Freiburg'. The EuroAirport in Basel will ensure that fans get to experience the Eurovision buzz shortly after landing. And the Jungfraujoch - 'Top of Europe', which, at 3,454 metres' altitude, is Europe's highest railway station, has a surprising connection to Eurovision: it was only thanks to a beam antenna installed on the Jungfraujoch that the pictures from the very first edition of Eurovision in Lugano could be broadcast to the rest of Switzerland back in 1956.  

The six national Eurovision partner spots are therefore now filled and work can begin with Novartis, Basler Kantonalbank, Helvetia, Swisscom, EuroAirport Basel Mulhouse Freiburg and Jungfrau Railways Company.  

Eurovision media partnerships 

To bring Eurovision to life for as many people as possible and to ensure a unique experience, private media companies will get the chance to be part of the event, as well as SRG. More than 30 media partnership applications from seven countries were received by the Project Team – besides the SRG broadcasters, the following will also be involved across all channels and national languages: : CH Media / BZ, Tamedia / BaZ, watson, Energy, Ringier Medien Schweiz mit Blick und Schweizer Illustrierte / l'illustré, Tele Basel, Bajour, Radio Basilisk, Basel aktuell / Regio aktuell, PROZ – Kultur im Raum Basel und Media One Group. 

Basel unveils awareness and inclusion concept 

Beat Läuchli, Eurovision Project Manager for the Host City Basel, presented the city's awareness and inclusion concept at the media breakfast. “Eurovision should be an event where everyone feels welcome and safe,” says Läuchli. Basel is actively committed to ensuring a secure and inclusive atmosphere when it hosts major events. A special support and assistance initiative is to be launched – the first of its kind in Switzerland. It will be an additional service for people if they are affected by or witness incidents, despite the prevention measures in place. Free and professional support will be available around the clock and on the spot via a 24/7 hotline, in safer spaces at the venues, and from travelling mobile awareness teams. All these services will work closely with police, ambulance teams, volunteers, private security staff and other Eurovision stakeholders.   

The initiative will be publicised through an information campaign ahead of and during the event. The project is a collaboration between Basel's Office for Protection Against Violence and Victim Support and the city's Equality and Diversity Division and is being funded by the federal government. 

Launch of EuroClub ticket sales 

The EuroClub is a major highlight of the Eurovision supporting programme. It will take place from Saturday 10 May to Saturday 17 May at the Messe Basel, minimum age 18. 

Ticket sales for the club start on Tuesday 18 March at 12pm noon, at www.mqbasel.ch/de/esc/euroclub.  

The EuroClub will this year be organised by the Eurovision fan clubs together with the MCH Group and has capacity for around 3,000 people. As usual, a certain number of tickets will be available for pre-sale to fan club members. Those who are not member of a fan club can buy a ticket from 18 March. Further information on the EuroClub will be announced on 17 March. 

The Eurovision Song Contest 2025: a celebration for everyone  

Through a range of specific projects, Eurovision will be a celebration for the whole of Switzerland and reach as many people as possible. For example, 16 schools spanning from Appenzell-Ausserrhoden to Geneva will learn how much work and creativity goes into writing a song. In songwriting workshops run in partnership with SUISA, pupils will create their own song with the help of musicians. The highlight of the project will be their performance as part of the Eurovision supporting programme in Basel.  

Meanwhile, SRF, RTR and RSI are on the lookout for Switzerland's favourite school band. The competition is open to all school bands and music classes in Switzerland. Here, too, the four winning bands will get to perform live as part of the Eurovision supporting programme in Basel. The project is supported by Helvetia. 

Resources for schools on the Eurovision Song Contest in all four national languages have been available since February to teachers who would like to cover Eurovision in the classroom. The materials were designed with SRF school and developed by independent teachers.  

To strengthen inter-generational ties and promote creativity, the Superar Suisse children's choir and children's orchestra will visit three care homes in Basel and spread the Eurovision spirit by treating residents to an ABBA medley. The project is supported by Novartis.   

The Eurovision spirit will also be brought to life on the dance floor of the world's biggest over-60s disco. The event – organised by BKB, Pro Senectute Switzerland, Pro Senectute beider Basel and SRG – will take place on 3 May at the Cube Concept Club in the Messe Basel. 

This year's Eurovision Song Contest is also working with various Swiss universities. For example, 20-year-old student Lynn Brunner from the Basel Academy of Art and Design designed the Eurovision 2025 mascot 'LUMO'. Young creatives studying audiovisual media at Zurich University of the Arts and Zurich University of Applied Sciences are implementing innovative social media ideas. And, following the successful live stream production of the Semi-Final draw by students from the University of Applied Sciences of the Grisons (FHGR), the Turquoise Carpet & Opening Ceremony on 11 May is also being produced and realised by the FHGR.  

These collaborations promote hands-on learning, provide exciting work experience opportunities and connect Eurovision with young talent from Switzerland's creative industries. 

You can find more information on these exciting projects here. 

Media accreditation opens on 5 March 

The time has finally come for media representatives – accreditation for the Eurovision Song Contest in Basel opens on Wednesday 5 March. On the official Eurovision website (https://eurovision.tv/media centre/accreditation) journalists can enter their details to apply for a sought-after accreditation and search for accommodation. The EBU handles applications from international media, digital content creators and specialized media focussed solely on coverage of the Eurovision Song Contest. Some 1000 media representatives are expected in Basel for this major event and hundreds more will cover the ESC remotely using the Online Media Centre. Some 700 media representatives are expected in Basel for this major event. The ice rink at the St. Jakob Arena – located within walking distance of the St. Jakobshalle – is therefore currently being converted into a Media Centre by the Project Team. The centre will have around 500 workstations and is due to be up and running by Saturday 10 May. 

More media information and photos are available here.