Introducing Basel’s mascot for Eurovision 2025

A total of 36 unique designs were entered and judged by a jury made up of representatives of the Basel 2025 Organising Committee. The designers of the five best entries will each be rewarded with a pair of tickets for the Eurovision 2025 rehearsals:  

5th place: Sarah Klein, Basel Academy of Art and Design FHNW 
4th place: Florence Baeriswyl, Basel School of Design  
3rd place: Basil Huwyler, Basel Academy of Art and Design FHNW 
2nd place: Adrian Künzli, Basel School of Design  
1st place: Lynn Brunner, Basel Academy of Art and Design (FHNW)

From second semester straight to the Eurovision stage

The winning design was submitted by Lynn Brunner, a 20-year-old student from Hünibach near Thun in the canton of Bern. Lynn has been studying visual communication (graphic design) at Basel Academy of Art and Design FHNW since last autumn and is currently in her second semester. Her passion for creativity and design shine through in her impressive creation. 

"I'm over the moon to be able to design the mascot for Eurovision 2025. This will give my creativity a huge national and international platform – it's a massive opportunity for me." Lynn Brunner

Copyright: SRG SSR

The Pulse of Eurovision – A heart that beats and burns for all of us 

The mascot for the 2025 Eurovision Song Contest is called Lumo (derived from the word 'luminous', which is associated with shining or glowing light and energy). It's more than just a character – it's the beating heart of Eurovision 2025, a living symbol of the magic of music and of the Eurovision slogan 'United by Music'. 

Lumo embodies the unstoppable power of music. Its untamed curly hair blazes like flames, dancing wildly to the beat and reflecting the electrifying euphoria of Eurovision. With its bright colours, it illustrates the heat of emotions – from fervent enthusiasm to the warming comfort of shared experiences. Its big bright eyes, mouth poised to burst into song, and its expressive hands make Lumo a joyous ambassador of musical diversity and togetherness. 

As a gender-neutral and universal figure, Lumo represents unity and openness by bringing people of all ages and backgrounds together through the power of music. From the beginning of May, Lumo will walk the streets of Basel spreading the Eurovision spirit, like a living heartbeat showing that music knows no boundaries. 

A first for Eurovision 

This is the first time in Eurovision history that a competition has been run where students were given the opportunity to design a mascot for the 2025 edition. The project is part of the efforts by this year's Eurovision Song Contest to promote collaboration with young creatives in Switzerland. The winning entry was finalised by Lynn Brunner together with ESC 2025 Art Director Artur Deyneuve. This collaboration is not only an amazing opportunity for the student but also provides value to society by promoting and inspiring young talent. 

The mascot will now be produced with regional or national manufacturers. By May the mascot will walk the streets of Basel spreading the Eurovision love.